E-Commerce Manager for Beauty Retailer

Experienced, motivated, self-starter in retail brand ecommerce management. Must be a team player with best practice knowledge in managing a product focused direct to consumer website. Manage collaborating with email and social media partners. Perform content management, merchandising and marketing duties on the website. Meet regularly with Brand Owner to strategize and execute on all digital campaigns and promotions. Ability to manage priorities, multiple projects, and communicate cross departmentally. Help Mishe to produce unequaled, engaging and aspirational customer experiences.

Core Job Responsibilities:

+ Website Management: must possess best practice e-commerce experience focused on acquisition, retention, engagement, conversions, membership, loyalty. Drive sales while putting the customer first and last in the funnel.
+ Search Engine Marketing: provide collaborative and strategic approach to managing the direction and execution of SEM and PPC campaigns with third party agency. Establish budgets and distribute allocations against key strategic targets. Measure, evaluate and optimize spend for maximum growth and ROI.
+ Search Engine Optimization: develop SEO strategies associated with web content and meta data to bring relevant customer traffic to key site pages. Optimize onsite and offsite keyword techniques to establish appropriate page rankings.
+ Customer Relations Management: display understanding of segmented customer profiles and how to establish 1:1 customer relationships. Target, remarket and engage with customers to maintain repeat purchasing and brand loyalty.
+ Technology: possess knowledge of current website technologies and ecommerce trends. Manage third party developer relationship to maintain and progress website performance and efficiency.
+ Analytics: extract, gather and analyze web KPIs and consumer data from various sources. Perform A/B testing, make data driven decisions. Provide reporting and insights to leadership teams.
+ Create and maintain monthly Retailer Calendars and execute to those calendars.
+ Travel to retail meetings and/or industry trade shows as needed.
+ Any other task or duty as assigned or required.

Desired Skills and Requirements:

+ Position requires minimum of 5+ years’ experience in the beauty/retailer, online marketing/ecommerce area. College degree required.
+ Ecommerce platform experience required, Shopify preferred.
+ Working knowledge of omnichannel retail business acumen and ecommerce best practices.
+ Experience with retailers in specialty/multi space e.g. Sephora/Ulta a plus
+ Strategic thinker with an ability to effectively communicate, collaborate, and influence across groups, both internally and externally.
+ Detail-oriented, ability to multi-task; Ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment; Strong organizational skills; Pro-active problem solving abilities.
+ Highly proficient in MS Office (Outlook, Excel, PowerPoint).
+ Strong business writing skills, including PowerPoint
+ Aptitude for working with Internet tools (i.e. web-based reports, databases and various multimedia technologies).
+ Experience in online beauty marketing and merchandising.
+ Understanding of website metrics, data analysis, and reporting tools.
+ Team player with strong communication skills; no task is too big or too small mentality